Commonwealth Games Mascot

Character creation & activation | SapientNitro

Branding, Character Design, Copywriting

Meet Borobi, the mascot for the 2018 Gold Coast Commonwealth Games.

I was part of the SapientNitro team that conceived and brought him to life -- based on original concepts from the winner of a national children's contest -- contributing creative direction from a story and activation perspective.

Press

Writer & Director

ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.

Arnold Action Pack

Sony Pictures, Warner Bros. | concept, copy, creative direction | Dream Theater

Secrets of The Sixth Sense

Buena Vista (Disney) | concept & creative direction | Dream Theater

Dolby

Account content lead | rebranding, redesign, editorial framework & omnichannel | Huge

VisitCalifornia.com

Account content lead | lifestyle editorial, globalized information architecture | SapientNitro

DisneyQuest’s Ride the Comix

Show writer | virtual reality attraction | Disney Imagineering

Assorted

Various project samples from my time at SapientNitro

Content director

Dream Theater Dupuis | 1998 - 2002

OMO Soap

Lunar New Year’s viral video card | Script & concept | SapientNitro

Harken Health

New content experience, messaging framework, stakeholder alignment | SapientNitro