Commonwealth Games Mascot

Character creation & activation | SapientNitro

Branding, Character Design, Copywriting

Meet Borobi, the mascot for the 2018 Gold Coast Commonwealth Games.

I was part of the SapientNitro team that conceived and brought him to life -- based on original concepts from the winner of a national children's contest -- contributing creative direction from a story and activation perspective.

Press

VisitCalifornia.com

Account content lead | lifestyle editorial, globalized information architecture | SapientNitro

PG&E

Publishing ops governance, migration, accessibility optimization | SapientNitro

Bank of Montreal

Copy creative direction | in-branch digital signage & kiosks | SapientNitro

OMO Soap

Lunar New Year’s viral video card | Script & concept | SapientNitro

Writer & Director

ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.

Global Markets editorial strategy

Thought-leadership content marketing framework as part of redesign | SapientNitro

Inside the Effects: Battles of Middle-earth

Writer & Director | New Line Cinema Digital Marketing

Disney Visa Sweepstakes

Promotion website | gamification concepts, script & copy | TBWA Chiat-Day Tequila

Content director

Dream Theater Dupuis | 1998 - 2002

Arnold Action Pack

Sony Pictures, Warner Bros. | concept, copy, creative direction | Dream Theater