Content strategy & design

Exercises

Presentations of solutions I've done for various companies during hiring showing my process and solution outcomes (logos link to decks).

Walmart - Teen Gift Card. Messaging framework & UX / flow copy.
TikTok - FunShop Refund. Content & flow design.
Instacart - InstaCar. Content design, copy, partner-team questions & considerations.
Facebook (WhatsApp) - Group page setup. Content & flow design.





PayPal for Business
Content audit & offerings framework | AKQA
CPS Energy
Content team lead for intranet redesign, content update and AEM migration, authoring
Arnold Action Pack
Sony Pictures, Warner Bros. | concept, copy, creative direction | Dream Theater
Muppet World
Sony Pictures and Jim Henson Co. | Mayhem and chickens | Dream Theater
Dolby
Account content lead | rebranding, redesign, editorial framework & omnichannel | Huge
Disney Visa Sweepstakes
Promotion website | gamification concepts, script & copy | TBWA Chiat-Day Tequila
Content designer
WhatsApp - Sept 2019 - Sept 2024
Travelers Insurance
Competitive content marketing analysis | SapientNitro
Bank of Montreal
Copy creative direction | in-branch digital signage & kiosks | SapientNitro
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro