Exercises

Presentations of solutions I've done for various companies during hiring showing my process and solution outcomes (logos link to decks).

Walmart - Teen Gift Card. Messaging framework & UX / flow copy.

TikTok - FunShop Refund. Content & flow design.

Instacart - InstaCar. Content design, copy, partner-team questions & considerations.

Facebook (WhatsApp) - Group page setup. Content & flow design.

Secrets of The Sixth Sense

Buena Vista (Disney) | concept & creative direction | Dream Theater

PayPal for Business

Content audit & offerings framework | AKQA

Content team lead for intranet redesign, content update and AEM migration, authoring

Arnold Action Pack

Sony Pictures, Warner Bros. | concept, copy, creative direction | Dream Theater

Google & Android

Content lead | Google for Education & Android for Business | messaging & editorial frameworks | Huge

Bank of Montreal

Copy creative direction | in-branch digital signage & kiosks | SapientNitro

Crystal Cruises

Account content lead | online rebranding and redesign | voice & tone, wizard, information architecture | SapientNitro

Commonwealth Games Mascot

Character creation & activation | SapientNitro

Taxonomy and content experience design | SapientNitro

Publishing ops governance, migration, accessibility optimization | SapientNitro