Content strategy & design

Exercises

Presentations of solutions I've done for various companies during hiring showing my process and solution outcomes (logos link to decks).

Walmart - Teen Gift Card. Messaging framework & UX / flow copy.
TikTok - FunShop Refund. Content & flow design.
Instacart - InstaCar. Content design, copy, partner-team questions & considerations.
Facebook (WhatsApp) - Group page setup. Content & flow design.





VisitCalifornia.com
Account content lead | lifestyle editorial, globalized information architecture | SapientNitro
OMO Soap
Lunar New Year’s viral video card | Script & concept | SapientNitro
FX Networks
Digital AOR account content ceative director | Dream Theater
Travelers Insurance
Competitive content marketing analysis | SapientNitro
Writer & Director
ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.
Harley-Davidson
Account content lead | direction & execution of comprehensive marketing, migration & globalization initiatives | SapientNitro
Dolby
Account content lead | rebranding, redesign, editorial framework & omnichannel | Huge
Disney Family
Taxonomy and content experience design | SapientNitro
We8 u-vending machine
Digital display copy | SapientNitro
Commonwealth Games Mascot
Character creation & activation | SapientNitro