Content strategy & design

Exercises

Presentations of solutions I've done for various companies during hiring showing my process and solution outcomes (logos link to decks).

Walmart - Teen Gift Card. Messaging framework & UX / flow copy
TikTok - FunShop Refund. Content & flow design
Instacart - InstaCar. Content design, copy, partner-team questions & considerations
Facebook (WhatsApp) - Group page setup. Content & flow design





Dolby
Account content lead | rebranding, redesign, editorial framework & omnichannel | Huge
Harken Health
New content experience, messaging framework, stakeholder alignment | SapientNitro
Bank of Montreal
Copy creative direction | in-branch digital signage & kiosks | SapientNitro
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro
Harley-Davidson
Account content lead | direction & execution of comprehensive marketing, migration & globalization initiatives | SapientNitro
Secrets of The Sixth Sense
Buena Vista (Disney) | concept & creative direction | Dream Theater
FX Networks
Digital AOR account content ceative director | Dream Theater
Inside the Effects: Battles of Middle-earth
Writer & Director | New Line Cinema Digital Marketing
PayPal for Business
Content audit & offerings framework | AKQA
PG&E
Publishing ops governance, migration, accessibility optimization | SapientNitro