Work I’ve done
Content designer
WhatsApp - Sept 2019 - Sept 2024
PayPal for Business
Content audit & offerings framework | AKQA
UCSF Hospitals
Account content lead | experience redesign: models, taxonomy, migration & editorial strategy | Huge
Google & Android
Content lead | Google for Education & Android for Business | messaging & editorial frameworks | Huge
Harley-Davidson
Account content lead | direction & execution of comprehensive marketing, migration & globalization initiatives | SapientNitro
Pinterest for Business
Editorial and audit playbook to complement redesign | Huge
Bank of Montreal
Copy creative direction | in-branch digital signage & kiosks | SapientNitro
Dolby
Account content lead | rebranding, redesign, editorial framework & omnichannel | Huge
Commonwealth Games Mascot
Character creation & activation | SapientNitro
We8 u-vending machine
Digital display copy | SapientNitro
PG&E
Publishing ops governance, migration, accessibility optimization | SapientNitro
Crystal Cruises
Account content lead | online rebranding and redesign | voice & tone, wizard, information architecture | SapientNitro
OMO Soap
Lunar New Year’s viral video card | Script & concept | SapientNitro
Travelers Insurance
Competitive content marketing analysis | SapientNitro
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro
Harken Health
New content experience, messaging framework, stakeholder alignment | SapientNitro
Disney Family
Taxonomy and content experience design | SapientNitro
VisitCalifornia.com
Account content lead | lifestyle editorial, globalized information architecture | SapientNitro
Disney Visa Sweepstakes
Promotion website | gamification concepts, script & copy | TBWA Chiat-Day Tequila
Muppet World
Sony Pictures and Jim Henson Co. | Mayhem and chickens | Dream Theater
Writer & Director
ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.
Inside the Effects: Battles of Middle-earth
Writer & Director | New Line Cinema Digital Marketing
Secrets of The Sixth Sense
Buena Vista (Disney) | concept & creative direction | Dream Theater
FX Networks
Digital AOR account content ceative director | Dream Theater
Exercises
Presentations of solutions I've done for various companies during hiring showing my process and solution outcomes (logos link to decks).