Work I’ve done

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Content audit & offerings framework | AKQA

Account content lead | experience redesign: models, taxonomy, migration & editorial strategy | Huge

Content lead | Google for Education & Android for Business | messaging & editorial frameworks | Huge

Account content lead | direction & execution of comprehensive marketing, migration & globalization initiatives | SapientNitro

Editorial and audit playbook to complement redesign | Huge

Copy creative direction | in-branch digital signage & kiosks | SapientNitro

Account content lead | rebranding, redesign, editorial framework & omnichannel | Huge

Character creation & activation | SapientNitro

Digital display copy | SapientNitro

Publishing ops governance, migration, accessibility optimization | SapientNitro

Account content lead | online rebranding and redesign | voice & tone, wizard, information architecture | SapientNitro

Lunar New Year’s viral video card | Script & concept | SapientNitro

Competitive content marketing analysis | SapientNitro

Thought-leadership content marketing framework as part of redesign | SapientNitro

New content experience, messaging framework, stakeholder alignment | SapientNitro

Taxonomy and content experience design | SapientNitro

Account content lead | lifestyle editorial, globalized information architecture | SapientNitro

Promotion website | gamification concepts, script & copy | TBWA Chiat-Day Tequila

Sony Pictures and Jim Henson Co. | Mayhem and chickens | Dream Theater

ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.

Writer & Director | New Line Cinema Digital Marketing

Buena Vista (Disney) | concept & creative direction | Dream Theater

Digital AOR account content ceative director | Dream Theater