Content strategy & design

Disney Family

Taxonomy and content experience design | SapientNitro

Branding, UI/UX, Editorial Design, Information Architecture, SEO
As part of SapientNitro’s comprehensive redesign, replatforming and back-end implementation, I created a new content experience model, editorial framework, information architecture and taxonomy, template models, and an SEO-optimized breadcrumb nav for this premiere Disney DIY and family fun magazine site, offering crafts, recipes, tips and tricks by season, occasion and more.
UCSF Hospitals
Account content lead | experience redesign: models, taxonomy, migration & editorial strategy | Huge
Dolby
Account content lead | rebranding, redesign, editorial framework & omnichannel | Huge
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro
Pinterest for Business
Editorial and audit playbook to complement redesign | Huge
FX Networks
Digital AOR account content ceative director | Dream Theater
Commonwealth Games Mascot
Character creation & activation | SapientNitro
VisitCalifornia.com
Account content lead | lifestyle editorial, globalized information architecture | SapientNitro
Inside the Effects: Battles of Middle-earth
Writer & Director | New Line Cinema Digital Marketing
Writer & Director
ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.
Muppet World
Sony Pictures and Jim Henson Co. | Mayhem and chickens | Dream Theater