As part of SapientNitro’s comprehensive redesign, replatforming and back-end implementation, I created a new content experience model, editorial framework, information architecture and taxonomy, template models, and an SEO-optimized breadcrumb nav for this premiere Disney DIY and family fun magazine site, offering crafts, recipes, tips and tricks by season, occasion and more.
Disney Family
Taxonomy and content experience design | SapientNitro
Branding, UI/UX, Editorial Design, Information Architecture, SEO
Writer & Director
ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro
Bank of Montreal
Copy creative direction | in-branch digital signage & kiosks | SapientNitro
Harley-Davidson
Account content lead | direction & execution of comprehensive marketing, migration & globalization initiatives | SapientNitro
PayPal for Business
Content audit & offerings framework | AKQA
Muppet World
Sony Pictures and Jim Henson Co. | Mayhem and chickens | Dream Theater
Disney Visa Sweepstakes
Promotion website | gamification concepts, script & copy | TBWA Chiat-Day Tequila
Content designer
WhatsApp - Sept 2019 - Sept 2024
Crystal Cruises
Account content lead | online rebranding and redesign | voice & tone, wizard, information architecture | SapientNitro
Travelers Insurance
Competitive content marketing analysis | SapientNitro