Content strategy & design

Disney Family

Taxonomy and content experience design | SapientNitro

Branding, UI/UX, Editorial Design, Information Architecture, SEO
As part of SapientNitro’s comprehensive redesign, replatforming and back-end implementation, I created a new content experience model, editorial framework, information architecture and taxonomy, template models, and an SEO-optimized breadcrumb nav for this premiere Disney DIY and family fun magazine site, offering crafts, recipes, tips and tricks by season, occasion and more.
PayPal for Business
Content audit & offerings framework | AKQA
Commonwealth Games Mascot
Character creation & activation | SapientNitro
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro
FX Networks
Digital AOR account content ceative director | Dream Theater
Bank of Montreal
Copy creative direction | in-branch digital signage & kiosks | SapientNitro
UCSF Hospitals
Account content lead | experience redesign: models, taxonomy, migration & editorial strategy | Huge
Assorted
Various project samples from my time at SapientNitro
Google & Android
Content lead | Google for Education & Android for Business | messaging & editorial frameworks | Huge
Exercises
Presentations of solutions I've done for various companies during hiring showing my process and solution outcomes (logos link to decks).
Secrets of The Sixth Sense
Buena Vista (Disney) | concept & creative direction | Dream Theater