Disney Family

Taxonomy and content experience design | SapientNitro

Branding, UI/UX, Editorial Design, Information Architecture, SEO

As part of SapientNitro’s comprehensive redesign, replatforming and back-end implementation, I created a new content experience model, editorial framework, information architecture and taxonomy, template models, and an SEO-optimized breadcrumb nav for this premiere Disney DIY and family fun magazine site, offering crafts, recipes, tips and tricks by season, occasion and more.

PayPal for Business

Content audit & offerings framework | AKQA

Writer & Director

ZOOOOS: Thomas & Friends: Ride the Rails DVD activity | Pittard, Inc.

Bank of Montreal

Copy creative direction | in-branch digital signage & kiosks | SapientNitro

Disney Visa Sweepstakes

Promotion website | gamification concepts, script & copy | TBWA Chiat-Day Tequila

Global Markets editorial strategy

Thought-leadership content marketing framework as part of redesign | SapientNitro

Inside the Effects: Battles of Middle-earth

Writer & Director | New Line Cinema Digital Marketing

New content experience, messaging framework, stakeholder alignment | SapientNitro

Digital AOR account content ceative director | Dream Theater

Harley-Davidson

Account content lead | direction & execution of comprehensive marketing, migration & globalization initiatives | SapientNitro

Commonwealth Games Mascot

Character creation & activation | SapientNitro