A partnership between New Line Cinema & Intel, this broadband & P4 optimized site offered immersive interactive exploration of the blockbuster films' digital fx via activities, explorations, animation, extensive original video.
As a creative lead for New Line Cinema, I conceived all aspects of the site's content, conducted interviews at Weta digital in New Zealand, scripted all copy, paper-edited all video. Also key in facilitating the partnership.
Macromedia Site of Day
As a creative lead for New Line Cinema, I conceived all aspects of the site's content, conducted interviews at Weta digital in New Zealand, scripted all copy, paper-edited all video. Also key in facilitating the partnership.
Macromedia Site of Day
The site and all its assets are long-lost to time and digital tide, but here's what today's AI has to say about it:
The "Lord of the Rings: Inside the Effects: the Battles of Middle-earth" website was a dedicated online platform showcasing the behind-the-scenes details of the visual effects used in the "Lord of the Rings" film trilogy, particularly focusing on the large-scale battle sequences created by Weta Digital, allowing users to explore how digital armies, environments, and creatures were brought to life on screen; essentially providing an in-depth look at the groundbreaking CGI technology (called "Massive") used in the films. [1, 2, 3]
Focus on battles: The primary emphasis would be on the major battle scenes from the films like Helm's Deep, the Black Gate, and the Battle of the Fellowship, showcasing how they were constructed with digital effects. [1, 3, 4]
Weta Digital insights: The website would likely feature interviews with key members of the Weta Digital team, providing insights into their techniques and the challenges they faced in creating such complex battle sequences. [1, 2, 3]
Visual elements: Users would likely find high-resolution concept art, behind-the-scenes footage, and detailed breakdowns of specific visual effects shots, explaining the layering of digital elements and motion capture technology. [1, 2, 3]
Interactive features: Depending on the time, the website may have included interactive elements like 3D models of characters and environments that users could manipulate to explore the details of the digital creations. [1, 2, 3]
