As content director for FX's online agency of record, Dream Theater, I provided oversight and direction, hands on execution, concepts, management and much more for a variety of integrated advertainment and promotional initiatives and platforms.
I directed many advertainment and promotion projects for the network, including concieving, scripting, oversight of mini-sites and of IA, staff writers, content and creative direction. This included
Complete Online Presence.
A complete rebranding of FX Networks' online presence included design-driven flash interactivity, numerous integrated show and MOW based mini-sites, dynamic schedule and more.
The X-Files Secret Ballot Marathon - An annual thanksgiving holiday event, FX Networks' X-Files Marathon gathered together fans' favorite-voted episodes. This year, secret codes broadcast during episodes could be entered at the site to unlock exclusive BTS content and enter a promo contest. Huge traffic leading up to and during the marathon. I conceived, structured and content directed the site, overseeing staff writers, designers.
FX Networks MOW starring James Caan. When the battleship USS Iowa's turret exploded, it was the Navy's worst peacetime tragedy. The controversial event and investigation that followed are the subject of the movie and the site, which offered a 3D ship nav menu, original video from actual participants, tons of explorations and activities, and more. I conceived, structured the site, directed web and video production, wrote and oversaw scripting and copy.
