As Dream Theater's content director, I conceived, creative-directed and co-scripted these Arnold Schwarzenegger feature film advertainment sites. Both were highly immersive, story-driven explorations of the films and their creation.
Columbia TriStar's (Sony Pictures) The 6th Day
Site for Schwarzenegger scifi thriller feature theatrical release - constantly evolving after launch to maintain interest.
Extensive Behind-the-Scenes "Studio" section featuring original video interviews with Schwarzenegger (he created some of them himself, goofing around on and off-set), co-stars, filmmakers and more gave insight into the creative decisions, stunts and effects.
Large story section immersed visitors in the movie's world, inflitrating the secret intranet of the film's villianous cloning corporation.
I conceived all concepts, oversaw content and creative development, wrote select copy, oversaw staff writers.
Winner: BDA and Promax awards.
Large story section immersed visitors in the movie's world, inflitrating the secret intranet of the film's villianous cloning corporation.
I conceived all concepts, oversaw content and creative development, wrote select copy, oversaw staff writers.
Winner: BDA and Promax awards.
Warner Bros.' Collateral Damage
Site for Arnold's last movie before he became CA governator. I conceived, scripted and oversaw creative/content of this immersive, story-driven marketing site.
A wealth of evolving features, games, and interactive story-telling dropped you inside the events of the film, including a cyberhunt for the terror bomber...
but not much of it ended up in the final live site, as 9/11 put the screws to this picture and its marketing - press.
