As editorial lead I oversaw content for Warner Bros.’s reality and syndicated TV unit’s web suite, including sites for Ellen, Extra, The Bachelor, Celebrity Justice and more, originating creative initiatives for web and social, directing day-to-day publishing and promotional events, and optimizing engagement performance, user experience, and operations.
I oversaw the team producing this popular, Emmy award-winning talk show's website and social media, including direction of copy and video content and design updates.
I oversaw the daily content and development of this nightly entertainment & popcult news TV show’s web and social, and was responsible for editorial management, including newsletters, contests and promotions, online exclusives and more.
I also directed a Webby Award-winning redesign of the site.
