As content strategy lead (contract) for AKQA's complete overhaul of PayPal's online presence, I conducted a detailed content audit of the U.S. site's PayPal for Business section, developing a keep/cut prioritization and scoring existing content against the future-state voice & tone.
I also created an "at-a-glance" overview of PayPal's merchant offerings, capturing their complex set of products, services, partners into an easily comprehended framework that included categorizations, descriptions, features and benefits for each offering.
