As part of Sapient's redesign of innovative health insurance / care provider Harken Health’s online presence as Harken was expanding their national presence into new city markets, I designed the digital content experience, developing a messaging framework and website content experience model (types, purposes, user flows) that guided UX and ongoing editorial for the site
This included helping client's leadership team and project stakeholders define, refine, and align on their outreach, conversion and messaging strategy.
