OMO Soap wanted a viral element to engage Hong Kong area moms during the New Year holidays for the Year of the Rabbit.
I conceived and scripted an animated viral video card that told a funny, touching story of a Young Bunny and his Momma trying to assemble a perfect holiday celebration, meeting a variety of humorous Chinese Zodiac characters as they go.
Users could personalize the video card by inserting their families' faces into key characters, then share the card with friends and family..
