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David Cohen
Content strategy & design
Types of work
Portfolio
Places
Contact

Disney Visa Sweepstakes

Promotion website | gamification concepts, script & copy | TBWA Chiat-Day Tequila

Advertising, Copywriting, Game Design
Visa Disney "Magic Wand Included" Sweepstakes - I created concepts and copy for this Visa/Disney contest promoting Visa Card usage (the more you use, the more chances you have to win). 
Included ability to earn additional chances by playing online games, forwarding contest entry, downloadable countdown clock and more. Executed for Chiat Day Tequila.
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro
Google & Android
Content lead | Google for Education & Android for Business | messaging & editorial frameworks | Huge
Exercises
Presentations of solutions I've done for various companies during hiring showing my process and solution outcomes (logos link to decks).
Disney Family
Taxonomy and content experience design | SapientNitro
Secrets of The Sixth Sense
Buena Vista (Disney) | concept & creative direction | Dream Theater
PayPal for Business
Content audit & offerings framework | AKQA
Travelers Insurance
Competitive content marketing analysis | SapientNitro
Crystal Cruises
Account content lead | online rebranding and redesign | voice & tone, wizard, information architecture | SapientNitro
We8 u-vending machine
Digital display copy | SapientNitro
Commonwealth Games Mascot
Character creation & activation | SapientNitro