As account content strategist, I provided this luxury travel brand many services associated with a major online rebranding and redesign, including:
- A new voice & tone to guide copy for the redesign and ongoing.
- An editorial content strategy for the website - what content to offer at what points of the experience to drive brand building and conversion - including a detailed structural taxonomy.
- A detailed recommendation for re-structuring and revising the online Crystal Guidebook.
- Metadata and user flow for a new Voyage Finder wizard.
