As a senior content strategist (consulting) on the digital marketing experience team, I helped ensure engaging, accurate content marketing experiences to help this leading financial services company to better engage their different sophisticated customer groups - personal investors, advisors, fund managers - while working to optimize publishing processes for more efficiency and ROI.
I was responsible for a wide range of brand-aligned outputs, from taxonomy and content mapping to content design and ux copywriting.
I developed concepts, content ux templates & messaging structures, video scripts, campaign and product/business line landing pages, campaign microsites, SEO optimization, and publishing guidance and calendars.
