Content strategy & design

PG&E

Publishing ops governance, migration, accessibility optimization | SapientNitro

Web Design, Editorial Design, Information Architecture
As SapientNitro’s content strategy account lead, I developed a comprehensive Governance model to optimize Pacific Gas & Electric’s online publishing efficiency and quality. 
I concurrently managed content teams in accessibility-focused redesign and replatforming of PG&E’s digital suite: executing audits, determining copy guidance and CMS remapping to improve the content experience and render it WCAG 2.0 compliant.
Commonwealth Games Mascot
Character creation & activation | SapientNitro
FX Networks
Digital AOR account content ceative director | Dream Theater
Bank of Montreal
Copy creative direction | in-branch digital signage & kiosks | SapientNitro
Crystal Cruises
Account content lead | online rebranding and redesign | voice & tone, wizard, information architecture | SapientNitro
Muppet World
Sony Pictures and Jim Henson Co. | Mayhem and chickens | Dream Theater
UX & editorial content strategist
Fall 2016
VisitCalifornia.com
Account content lead | lifestyle editorial, globalized information architecture | SapientNitro
Harken Health
New content experience, messaging framework, stakeholder alignment | SapientNitro
OMO Soap
Lunar New Year’s viral video card | Script & concept | SapientNitro
Secrets of The Sixth Sense
Buena Vista (Disney) | concept & creative direction | Dream Theater