Work I did at SapientNitro
Senior manager content strategy
Harley-Davidson
Account content lead | direction & execution of comprehensive marketing, migration & globalization initiatives | SapientNitro
Commonwealth Games Mascot
Character creation & activation | SapientNitro
Bank of Montreal
Copy creative direction | in-branch digital signage & kiosks | SapientNitro
Travelers Insurance
Competitive content marketing analysis | SapientNitro
Harken Health
New content experience, messaging framework, stakeholder alignment | SapientNitro
PG&E
Publishing ops governance, migration, accessibility optimization | SapientNitro
Disney Family
Taxonomy and content experience design | SapientNitro
Crystal Cruises
Account content lead | online rebranding and redesign | voice & tone, wizard, information architecture | SapientNitro
Global Markets editorial strategy
Thought-leadership content marketing framework as part of redesign | SapientNitro
OMO Soap
Lunar New Year’s viral video card | Script & concept | SapientNitro
We8 u-vending machine
Digital display copy | SapientNitro
VisitCalifornia.com
Account content lead | lifestyle editorial, globalized information architecture | SapientNitro
Assorted
Various project samples from my time at SapientNitro